Ren Zhengfei, the founder of Huawei, once said in 2014 that "a cup of coffee absorbs the energy of the universe". This year, for the first time, Huawei surpassed Ericsson and became the No. 1 global communications equipment manufacturer.

Can a cup of coffee really absorb cosmic energy? No, Ren Zhengfei's original intention is to learn, open and communicate. Communicate while drinking coffee and learn through communication. "Absorbing cosmic energy" is actually the essence of learning from colleagues and industry people.

Long time no see

On June 22, 2022, the first phase of Laoguo "Youth" Coffee Shop will be held at the headquarters of BY Shanghai.The theme of this issue is "Long time no see", which aims to unite entrepreneurs in Shanghai, promote exchanges and cooperation among entrepreneurs, and work together to win challenges.

Forced industrial innovation consumption

The main consumers have changed, and the impact has been transmitted to the industry. New consumer groups are no longer satisfied with buying, but focus on emotional resonance, pursuit of extreme experience, attention to health, and embrace intelligence. The diversification of consumption upgrading and consumption demand is forcing industrial innovation.

If we can't recognize, understand and get close to young consumers and meet the needs of new consumers, we will be eliminated by new consumption. How to upgrade the whole system from products to brands and channels has become an urgent issue for all entrepreneurs and a great opportunity for all entrepreneurs.

The so-called upgrade is to jump out of the life cycle of the brand, keep the brand young and active in the main consumer groups, without losing the existing consumer groups, but also constantly pouring into new consumer groups.

How do brands innovate in a younger age? Younger innovation is a systematic project, which needs to penetrate into all aspects from brand concept, brand vision to product and marketing communication. The brand rejuvenation is not a blind catering to young consumers, but an innovation after truly insight into the characteristics and needs of young consumers.

How to view the development of Web 3.0

In 2014, Gavin Wood, co-founder of Ethereum and founder of Polkadot, first put forward the concept of Web3.0, and in 2022, Web3.0 became popular. In this coffee shop, the brand managers also had a heated discussion on how to view the development of Web3.0.

What is Web3.0? First of all, let's start with Web 1.0. In the era of Web 1.0, users can only browse and read on the Internet but not interact with each other; Later, when we entered the birth of Web 2.0, which is the network we currently use, users can not only browse but also publish content for interaction, and social networks began to rise.

However, with the development of technology and the increase of people's needs, Web 2.0 has not been able to meet users. Users have begun to desire a decentralized network with stronger privacy protection and data content that can be held, not only readable and published, but also held and cross platform.

This decentralized network is the Web3.0 that people are talking about now. Web3.0 is a new Internet form built on the basis of blockchain. Every time the form of the Internet changes, it will have a great impact on the world. For example, the birth of Web 2.0 has economically promoted economic globalization and the rise of e-commerce and Internet technology.

In the past three hours, everyone took turns to speak. They spoke freely about the post epidemic enterprise development, forced industrial innovation and consumption, and the trend of youth. They talked about both problems and breaking the situation, both development and suggestions. The atmosphere was warm.

In the future, Laoguo Youth Cafe will also be held irregularly. BY hopes to promote entrepreneurs' exchanges and cooperation in this form, and promote the formation of a good atmosphere of cohesion and common development.