On the morning of April 10, the second phase of the Youth Private Council Meeting of Enterprise BY was successfully held in Yizhou Ancient City.

Due to the severe epidemic situation in Shanghai, in order to cooperate with the national epidemic prevention work, Guo Peng, the founder of BY Youth Innovation Group, talked with more than 20 entrepreneurs from Linyi in the form of live webcast to discuss the new consumption trend.

With the theme of "New consumption forces traditional enterprises to become younger", Mr. Guo Peng shared the significance and strategy of brand rejuvenation and innovation in the context of the rise of young new forces with Generation Z as the core.

In the new consumption era, a new consumer group and new consumer demand have been born, and there must be new brands and new marketing concepts to meet the market. BY's youth leads the brand growth and new fashion, discusses the new consumption trend and the building strategy of traffic and content in 2022, and finds the direction for business owners to go out of the circle.

BY is a pioneer in the age of youth, deconstructing the new consumption trend, and seeing the young power of the brand, we will eventually become young. Set out together with the youth oriented private board of enterprise BY to step on the youth oriented mountains and rivers.