Introduction to BY Group
BY's Mission
Tracing back to the source and using the "rejuvenation methodology"
Enable thousands of entrepreneurial dreams around the world!
Vision of BY
Wish all the old business subjects,
Can jump onto a young spaceship!
BY's Values
Younger -- the world's best business iteration engine
BY Company Profile
BY is a globally leading brand strategy consulting firm, specializing in consumer goods brand reiuvenation. Our mission is to drive the transformation of consumer goods companies towards a younger and more dynamic market presence.Anchored by our core principle, the "Youthful Rebranding Methodology," we are dedicated to helping globally renowned consumer goods brands maintain a competitive edge in an ever-changing market and lead future trends.Our expertise spans industrles such as grain and oil, seasonings, food and beverages, baking. snacks,personal care,retall chains,small appliances. toys, and light department stores. BY provides comprehensive brand strategy support to guide businesses from initial stages to large-scale growth. through our forward-thinking brand positioning and reiuvenatlon serylces.
As the pioneers of the global“Youthful Rebranding Methodology,, BY has developed a unique set of brand reiuvenation tools and frameworks. We have successfully assisted nearly 500 global brands in achieving brand positioning,rejuvenation strategy design, product innovation, and adapting to market shifts through global retail channel expansion. Our distinguished clients include Yihai Kerry, Golden Dragon Fish, Mars, Coca Cola, Brain Platinum, Guvital, Olivoila. Daoguxiansheng, Jie Jin 100,Yakult, Wuqiong Foods. Johnson & Johnson, Mengniu, Under the Hawthorn Tree, Happy House, Little Prince Foods, PepsiCo, Pringles, Unilever, McDonald's, Panda Express, Doianse, Suntory, Focus Media, Shengdu Decoration. Jiahe Foods. Huitouke, Sam's Club, Costco, Hema, and many other globally recognized companies.
At BY, we not only provide top-level brand reiuvenation strategies and creative planning but also emphasize the execution and implementation of these strategies. Our comprehensive approach ensures sustainable growth and solidifies market positions for our clients. With offices in six maior cities around the world,including New York. Melbourne, Tokyo, Shanghai, Shenzhen, and Kuala Lumpur, our team of 103 expert strategists operates from our headquarters in Shanghai, China. Founded by renowned brand rejuvenation expert Eillson Guo Peng, BY has established itself as a global leader in consume! goods brand rejuvenation strategy.
BY Composition
BY 4 sectors help youth innovation
BY
SMATZING
Shenzhong Maolin Samtzing, a leading international brand creative 4A upgrade brand large professional organization in China
URSA MAJOR
URSA MAJOR
UM Ursa Major Supply Chain is an international supply chain management enterprise with Shanghai and Shenzhen in China as its core business development
BY brand incubation
BY Brand Incubation
As the pioneer of the youth track, BY pays more attention to the early seed stage and angel round investment.
BY Division
BY Youth 8 Years Lightening Center
BY Youth Innovation Group Headquarters
15F, Block A, No. 500 Yunjin Road (Greenland Center), Xuhui District, Shanghai
15F, block a, No.500, Yunjin Road (Greenland Center), Xuhui District,Shanghai
BY Shenzhen Base
Yinli Center, Xiangmihu Street, Futian District, Shenzhen
Yinli Center, Xiangmihu Street, Futian District, Shenzhen
BY Dawan District Center
2-3F, Poly Tianxi, Lvjing: Second Road, Chancheng District, Foshan City, Guangdong Province
2-3f, poly Tianxi, Lvjing 2nd Road, Chancheng District, Foshan City,Guangdon
BY New York Center
Manhattan, New York
New York: New York Manhttan city under the forty seventh stree
BY Kuala Lumpur Center
Kuala Lumpur, Malaysia
Kuala Lumpur: F-03 -06, Level 3, Block F, Sunway Geo Avenue,Jalan Lagoon 9 South Quay, Bandar Sunway, 47500 Subang Jaya, Selangor
Development history
15 years of efforts to |make youth cover the world
The 13th quarter Youth President Seminar opened
FDD Group&BY Jointly Invested in Zhong'an High tech Safety Switch Project Signing
BY Beijing Operation Center/Fujian Operation Center
On July 29, the world's first youth valley landed in Pudong, Shanghai, covering an area of 20000+square meters, and BY entered 3.0
On January 15, BY Youth Incubator was launched on the whole network.
On July 4, the birth of BY started under the epidemic
The world's first youth incubation day
Ellison Launches "Old Guohui Brand" We Media Account
Explosive enterprises and brand business
Launch a young business school in Beijing, Shanghai and Guangzhou
Promotion and cooperation of the forum and rejuvenation methodology
Mr. Guo Peng was listed in a world-famous business magazine
"Business" cover character
Launch China's youth show service
More than 20 investment promotion services in the same year
Jointly planned the World WeChat Business Conference and officially
Release: "Mobile E-commerce 4A" brand white paper
Shooting agency, holding the brand
Establish social mobile e-commerce service organization Saiweilitong
Establish the curriculum system for the Z era
Promote the rejuvenation methodology nationwide and provide full case advisory services for the upgrading and transformation of traditional enterprises
Shenzhong Maolin took the lead in proposing the world's first 4A upgraded advertising brand marketing company, and took the lead in taking brand rejuvenation as a segmentation to promote practice
Mr. Guo Peng took the lead in putting forward the research and theory of youth and "Z era" in China
EllisonGuo's Global Study Tour 80+Postgraduates
Returning to China to start a business has sounded the world younger
The Horn of Commerce
Honors won
We are a new generation of international brands that have grown up honorably with international awards such as Red Dot, Golden Lion and Yellow Pencil
Our core team members all have working experience in international first tier 4A companies or local large advertising companies, have elite talent resources for brand advertising around the world, and the international creative team members are young and ambitious. They are very precise about the brand positioning of the era and the big environment of mobile Internet. The professional direction focuses on marketing strategy, brand planning, creative design, space layout, promotion implementation and other fields, covering the whole process from brand strategy to marketing promotion implementation. While creating market miracles for customers, we have been praised repeatedly, and our team's works have won various international design awards for many times.
Team introduction
More than 400+professional teams
15 years of efforts to |make youth cover the world
Management
Core Team
Global FMCG Youth Innovation Group
Service Hotline: 400 920 0986
E-mail:info@bygroup.net.cn
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