Shanghai was unsealed, Beijing enterprises returned to work, and the logistics was smooth... After a quarter of hardship, the market economy recovered, and entrepreneurs and entrepreneurs also need to move forward.

On June 29, 2022, the second phase of Laoguo "Youth" Coffee Shop was successfully held in BY Shanghai Youth Valley. More than 20 entrepreneurs and entrepreneurs including Guan Yifu, founder of "More than Blueberry", attended the event.

At the beginning of the salon, Lao Guo, founder of BY Youth Innovation Group, first gave a brief introduction to BY and Youth Valley. BY is a fast moving consumer goods youth innovation group that emerged from China based new consumption iteration, covering three core business sectors:

1. Brand marketing intelligence services

2. Investment incubation

3. Enterprise landing accelerator

Help emerging brands and traditional enterprises to quickly complete the commercial layout of the young new track.

BY proposed three "redefinitions" of Gen Z experience:

#Redefine channels;

#Redefine lifestyle;

#Redefine products and services.

Beyond Party A's actual combat system, it provides customers with professional, comprehensive and value-added brand strategic services. BY has established a unique young methodology, focused on building young new track brand strength, and helped many brands achieve a hundred million level growth.

BYYOUNG VALLEY is not only a park in physical concept, but also a "three-dimensional industrial system" with the "rejuvenation system project" as the soul, the whole city where it is located as the carrier, and the "accelerated landing of young innovative industries" as the product axis, service axis, and industrial axis.

On the product axis coordinates,It includes old brand new production, track reconstruction, e-commerce operation, private domain sales, IP empowerment, new supply chain, light live broadcast base and other super starships operating to help local industries upgrade iteratively and channel landing.

On the service axis coordinates,From the early Shenzhong Maolin 4A upgrade iteration to the BY operation starship, the one-stop implementation of the young innovation industry accelerated.

On the industrial axis coordinate，Through the huge advantage of resource channels, new brands can quickly integrate market display, obtain user experience, and then implement the younger sales channels with core attributes, form trade, logistics and other circulation, and achieve the core achievements of enterprises' brand creation and channel acquisition, which is conducive to the realization of industrial economic clusters and the implementation of innovative industrial economies in their cities.

When the epidemic haze gradually dissipates, entrepreneurs focus on "what new growth opportunities do enterprises have". Especially for traditional enterprises, the pressure of the epidemic has doubled before, and the competition of new consumer brands has become fierce. How do traditional enterprises grow and transform in an uncertain environment?

First of all, accept the uncertainty of the economic environment and strengthen the enterprise's ability to cope with the crisis. This requires enterprises to, first, ensure sufficient cash flow so that they can survive in a crisis; Second, improve the ability of enterprises to solve customer problems and build a symbiotic ecosystem with partners.

Secondly, subdivide the track to find the rapid growth point of the enterprise. In the changeable and complex environment of the post epidemic era, enterprises can no longer rely on a single product, service or business model to compete for the market. Whether or not to jump out of the Red Sea and find new growth vitality will be the key to the transformation and growth of enterprises.

In the new consumption era, "people, goods and markets" have evolved and upgraded. "people" refers to users and consumers, "goods" refers to goods, and "markets" refers to channels.

Today is the era of multi-channel, no channel is omnipotent. Only the integration of new and old channels can make the marketing and promotion of enterprises have a better effect. Open global channels, comprehensively use appropriate channel tools according to specific products, and create the strongest channel power.

In the new business environment, the nature of enterprise growth has changed. After the population dividend disappears, the flow dividend starts, and when the flow dividend disappears, the brand dividend starts.

When the young consumer group rises, for traditional enterprises, what they need to do is to understand the business logic of the main consumer, expand new categories in the new consumption scene, make themselves young, and close to transform young consumers.

For new consumer brands, it is to build their own brand strength. First, use innovative and popular products to drive the brand, then the product and brand go hand in hand, and then build the brand into a leading brand in the industry.

In the last link of the salon, entrepreneurs communicated with each other, broadened their cooperation areas, promoted resource complementarity and superposition of advantages, and jointly made the cause bigger, better and stronger.