In recent years, there have been two waves of enthusiasm.

ESG is rapidly heating up, especially with the proposal of the "dual carbon" goal, where "green" and "sustainable" have become market keywords. At the same time, the consumption trend has also begun a new round of return - from the popular camping, City Walk, music festivals, and the booming agricultural variety show "Planting" in 2023, it can be seen that consumers are increasingly yearning for nature, longing to return to the countryside, and pursuing green life.

So, what is behind the changes in appearance? It's better to integrate the two trends of the times - in fact, the consumer trend is also transitioning towards "ESG", which is more ecological, healthier, and socially responsible, and has become a trend.

Under this trend, every commercial brand will also face a brand new market issue, and with the 6-step fresh rice that quickly gained popularity through cross-border "Planting", it seems to have embarked on a sustainable development "rice" path belonging to the Golden Dragon Fish.

From Cross border Farming to ESG Strategy

The Sustainable Development "Rice" Road of 6-Step Fresh Rice for Golden Dragon Fish

The new consumption trend reflects the wonders of the business world - it requires a forward-looking vision and early deployment of new strategic blue oceans; At the same time, it is also necessary to understand social emotional changes and value demands, and enter into daily consumption.

In today's deep transformation of agriculture, for grain and oil products, only food safety is the baseline. In the field of agricultural technology, grain and oil brands must always prioritize food safety, nutrition and health, practice environmental protection and social responsibility, connect consumer individuals and social ecology with brands, and truly take rural revitalization as the mission, making agriculture a happy industry. As a star brand in the grain and oil industry, Jinlongyu is well versed in this field.

Not long ago, the opening ceremony of the 6-step fresh rice cultivation ceremony for Golden Dragon Fish was held at the Wuchang Ecological Base in Harbin, Heilongjiang Province, with the theme of "6-step fresh rice inviting you to plant together". The official authorized joint brand of the 6-step fresh rice "Planting Bar" for Golden Dragon Fish was also launched simultaneously. The appearance of young Jiang Dunhao and Li Hao on the iQiyi labor documentary interactive reality show "Planting the Land" has made everyone understand the connection between "6-step fresh rice" and the land, and fully reflects the freshness of the product. This cross-border event not only conveys the message of "6-step fresh rice" product youthfulness to consumers, but more importantly, through the identity of a "young farmer", more and more consumers are focusing on the modernization of agricultural technology, crossing the screen and returning to the fields to see the young farmers demonstrate the charm of modern agriculture through intelligent agricultural equipment, biotechnology and other high-tech means, and also recognize the cutting-edge technology of rice planting technology -6-step fresh rice precision control technology. At the same time, igniting everyone's attention to agricultural ecological health and nutritious fresh rice through the fire of "farming" is the deeper reflection of the Golden Dragon Fish behind this event.

Leading the way from the fields to the dining table, making consumers' lives full of freshness and vitality, empowering industrial innovation with technology, and creating grain and oil products that meet the upgrading needs of national consumption, is the perseverance of Jinlongyu's 6-step fresh rice. It is precisely this commitment to quality that leads to the high-end quality of the 6-step fresh rice for Golden Dragon Fish.

Six Steps of Fresh Rice Liked by Olympic Champions with Real Name

Interpreting "High end Quality" with Strength

Olympic champion Xing Aowei has reappeared at this year's Spring Farming Festival after attending the Golden Dragon Fish 6-Step Fresh Rice Spring Farming Festival as the champion "He" in 2023. As the quality supervision officer of the Golden Dragon Fish Olympics, Xing Aowei highly recognizes the 6-step fresh rice of the Golden Dragon Fish and conveys his dietary philosophy to consumers. He stated that "the secret to maintaining freshness is fresh staple food. Not all rice can be called" fresh rice "." The 6-step fresh rice of the Golden Dragon Fish, which has been praised by Olympic champions many times, has withstood the test of Olympic champions with "one move of freshness".

Indeed, no one can refuse freshness in their diet. Regardless of any dietary culture, "freshness" can be directly equated with nutrition, deliciousness, and health.

Jinlongyu's 6-step fresh rice showcases its freshness to the fullest, injecting freshness into every link of the rice industry chain, and interpreting its strength step by step as freshness!

The 6-step fresh rice produced by Golden Dragon Fish must ensure a germination rate of over 90%, freshness ≥ 85 points, and a taste value of 85 points or above. At the ninth stage of rice ripening, timely "fresh cutting" is carried out during the period of good yield and taste to ensure the fresh quality of the rice; "Fresh Rice" adopts low-temperature slow drying technology to ensure the freshness and vitality of the rice; "Fresh storage": Store at a low temperature below 15 degrees Celsius to keep it fresh and alive, and maintain germination vitality above 90%; After receiving the order, the fresh rice is peeled and ground immediately. Through low-temperature processing, the cold rice is lightly thrown and moderately crushed to retain the surface nutrients to a greater extent; Fresh packaging should ensure immediate crushing and packaging, sealed packaging, and low oxygen storage for the first time; Fresh food adopts a scientific cooking plan to release freshness, taste, and nutrition.

In addition, the authentic identity of the Golden Dragon Fish 6-Step Fresh Wuchang Rice has also earned it high praise in the consumer market. The quality requirements of consumers for fresh rice are particularly reflected in their emphasis on the place of origin. The region represented by Heilongjiang has become the most important place of origin for consumers, due to its unique black soil with high organic content, large temperature difference between day and night, and increased accumulation of nutrients, among other natural factors, which promote the growth of higher quality fresh rice. Jinlongyu 6-Step Fresh Wuchang Rice is produced in the Wuchang Ecological Demonstration Zone of Northeast Black Land, which is a national ecological demonstration zone and one of the three rare black lands in the world.

Since 2020, Yihai Kerry Golden Dragon Fish has been carrying out order planting in the Wuchang Ecological Base, relying on modern scientific field management models to provide full cultivation management for rice, ensuring that the entire process from raw grain planting to processing is completed in Wuchang. The whole process is supported by the "6-step precision control technology for fresh rice", truly locking in freshness from the source, allowing consumers to eat safely, deliciously, and freshly.

Nowadays, young people who are increasingly yearning for rural nature are gradually improving their consumption of buying and eating rice as their consumption level increases. Golden Dragon Fish 6-Step Fresh Rice not only transforms the fresh rice full of vitality from seeds to steaming hot rice, but also moves from the fields to the dining tables of millions of households, allowing consumers to taste fresh food every day.

It can be said that "recognizing the six steps of freshness and eating fresh rice throughout the year" is not just a slogan, but has begun to become a daily routine for consumers.

The green industry chain led by a grain of rice,

Golden Dragon Fish 6 Steps Fresh Rice Leads the Confidence of Freshness from afar

Nowadays, young people are increasingly willing to return to nature, which is also a manifestation of the awakening of the "green" concept. According to the 2022 Low Carbon Society Insight Report, the younger generation places greater emphasis on environmental and ecological issues. It can be seen that the concept of sustainable consumption is gradually taking root in people's hearts. The Golden Dragon Fish 6-Step Fresh Rice Spring Farming Festival is just a bridge to communicate with young consumers. However, the green industry chain led by a single grain of rice may be the long-term brand commitment of Golden Dragon Fish.

Yihai Kerry Golden Dragon Fish actively responds to the national call for "storing grain in technology", comprehensively sorting out every aspect from rice paddies to dining tables. Efforts will be made to promote the rice circular economy industry chain model and assist in the transformation and upgrading of the grain and oil processing industry towards intelligence, greenness, and health. With years of deep cultivation and development in the rice industry, as well as a persistent pursuit of "fresh rice" quality, the R&D team of Yihai Kerry Group has overcome a series of technical difficulties and innovatively launched the first domestic "6-step precision control technology for fresh rice" innovation system. Among them, "fresh cutting" can reduce about 5% of the field losses caused by natural shedding of rice during harvesting. Based on the rice yield estimation in the northern first cropping area, if the fresh cutting mode is widely adopted, it can reduce about 2.35 million tons of losses, equivalent to one-third of the annual rice yield in Jilin Province. It can be said to be beneficial to the country and the people, demonstrating the responsibility of major grain and oil enterprises.

In 2022, the "6-step Fresh Rice Precision Control Technology" won the Special Prize of the Science and Technology Award of the China Grain and Oil Society. After evaluation by experts organized by the China Grain and Oil Society, the 6-step Fresh Technology is a major achievement in the industry's in-depth research and innovation exploration, and has a replicable and promotable profound significance in the industry.

The 6-step precision control technology for fresh rice in Yihai Kerry is just a corner of the innovative practice of rice processing and production. The power of technology starts from small rice and radiates to a wider industrial chain. Every grain of rice can burst out with tremendous energy in the process of being "eaten dry and squeezed clean".

For example, in addition to being transformed into rice, rice bran, a byproduct produced during its processing, has also transformed into high nutritional value rice oil. Rice husks have also entered the factory workshop, becoming a good fuel for biomass energy generation. After the rice husks are burned out, the rice ash is also "turned into treasure" to extract high value-added products such as highly dispersed white carbon black and activated carbon.

From the 6-step precision control technology for fresh rice to the recycling of rice, Yihai Kerry Golden Dragon Fish uses a single grain of rice to interpret the company's original responsibility to consumers, the industry, and society.

Therefore, Yihai Kerry's ESG has achieved impressive results, and in the mainstream ESG rating results at home and abroad, Yihai Kerry's Golden Dragon Fish continues to maintain impressive results. In June 2023, Yihai Kerry's rating on MSCI jumped to A-level, reaching the advanced level of China's grain and oil industry. In addition, Yihai Kerry Dragon Fish scored 51 points in the S&P (Standard&Poor's) Global Corporate Sustainability Assessment, ranking in the top 8% of the global industry, and was selected for the 2023 S&P Global Sustainability Yearbook (China Edition). In China, the company's ESG performance has also been rated as a higher level of AAA and Wind A in the national certification.

Rooted in the grain and oil industry for more than 30 years, Jinlongyu's unremitting efforts and pursuit of scientific research and innovation have always been praised by the industry and consumers. From rice paddies to dining tables, from cross-border "farming" and entering nature, to leading the sustainable development of the grain and oil industry and vigorously developing the rice circular economy, we have seen the brand height and industry pattern of Jinlongyu "looking up at the stars and down-to-earth". We believe that in the future, Yihai Kerry Golden Dragon Fish will also provide consumers with more high-quality table food through technological, product, and model innovation, empower industrial upgrading and transformation with technological innovation, and assist in the construction of an agricultural powerhouse.