On June 21, the free one minute activity for hungry people went online quietly because it was too“ Low profile”, So that the user who accidentally participated in the activity and won the prize doubted whether there was a bug in the system

As the number of users receiving free SMS messages from hungry people increased, the topic of # A large number of users receiving free SMS messages from hungry people # appeared on the hot microblog search list. The netizens who don't know why click in, and then order hungry with the psychology of trying

The topic of free payment for hungry people has become more and more popular. During a lot of speculation and discussion, at 5:30 p.m. on June 21, the official microblog of hungry people finally released an official statement to reveal hungry people“ Free 1 minute” The surprise activity was officially launched

According to the activity description, the free one minute activity started on June 21 and lasted until June 30. The user needs to reason about the free one minute time on the previous day according to the clues provided, and place the order at the specified time for the specified category on the day, that is, the user has the opportunity to obtain the free one. The maximum free time is 200 yuan

A guessing game“ Gambling” The revelry of

Are you hungry? Official announcement“ Free 1 minute” After the activity, a nationwide quiz“ Gambling” The carnival also started

To place an order, you need to solve the problem first to determine the time of placing an order. Hungry? Is the problem difficult? For children's boots that have not participated in, take a look at this picture. Can you guess if you are hungry by looking at the picture

Are you guessing 17:03 and 10:36? If you guessed so on the first day of the activity, you might have guessed it correctly. However, the solution to this problem is as follows: there are two people in the figure, so root 2 is required. The result of root 2 is as follows, corresponding to the time of two free sessions

Next, let's take a look at another question. It is a molecular structure diagram, and you need to guess the free time of the day from this diagram. When I was hungry, I sent a blog to remind me of the meal, which was as abstract as the topic

What is bigger than the problem is the solution of netizens: first, we get the molecular structure of artemisinin from the figure, then we disassemble the molecular formula of artemisinin, and finally we get the free time of 15:22

Although the derivation process of netizens is not consistent with the official one, the answer is really right

When the order time is solved, the order will be placed. Since the number of orders exempted per game is limited, orders placed at this time will not be exempted. So after an activity, the topic of "Are you hungry?" I saw either the European emperor who happily said he was free, or the one who cried and lost“ Betting on dogs&rdquo

Are you hungry? Why is the free ticket activity so popular

According to incomplete statistics, from June 21 to June 30, there were 15 hot searches in the one minute free activity for hungry people, and the popularity of each topic exceeded 100 million. Free activities are not uncommon, but there are not many people who play such activities with such a degree of topic and participation as Hungry Mody

Hungry? Why is the free one minute activity so popular< Strong>First, the threshold for participation is low.You can participate as long as you place an order for the corresponding product at the free time. Even if you can't guess the free time, you can also search the answers of netizens. It can be said that there is almost no threshold

Second, the user's“ Collect wool” Psychological,Before the 1-minute free activity, the discount activity of Elephant is basically in the form of coupons. This sudden free activity of less than 200 yuan, for love“ Wool collection&rdquo& ldquo; Cut a knife” It's a pleasant surprise to our customers

The third is randomness.If the user guesses the free time correctly and places an order, he can get a free order. If he is hungry, he will return the consumption amount; If you guess wrong, you will pay for it yourself. This random mode, similar to gambling, makes users unable to resist“ Betting” One& ldquo; Betting” If you win, share the list and have fun,“ Betting” If you lose, laugh at yourself“ Dog Betting” It's over

It's really a free event. What do you gain from this marketing? The registration of new users, the return of old users, and the repurchase rate increased. With the popularity and influence of this activity, new users will inevitably be attracted

In addition, because the order amount is returned to the user's wallet instead of the original way, the user can only deduct the amount for the second consumption at Hungleman, which improves the repurchase rate. On the other hand, because there are many free activities every day, many users will place orders many times in order to get free

In general, the free ticket activity of Elema is a very successful marketing activity, which is worth learning