Exercising in Liu Genghong's live studio and learning English words in the Oriental Selection Studio? Is this netizen too voluminous, or is this anchor too voluminous?

Recently, # Zhongguancun Terracotta Warriors # and # Zhongguancun Jay Chou # have been on the microblog hot search list one after another. People who don't know why click in and then exit, and then open the live broadcast room selected by Dongfang. It's embarrassing to see hundreds of thousands of people in the live broadcast room watching the anchor while selling goods and saying words.

The anchorman is Dong Yuhui, an English teacher under the education brand New Oriental. After explaining the product features in Chinese, he teaches the audience how to express in English in the live broadcast room. The audience who clicks in directly calls out "This is the most cultural live broadcast room I have ever seen", "My mother asked me to come in to learn English"

The "Oriental Selection" of New Oriental became popular. The number of fans increased by several million a week, and the number of people watching a live broadcast exceeded 20 million. Even if the live broadcast room was opened at pm on weekdays, more than 100000 people were still watching the bilingual delivery of goods by the anchor. On social media such as Xiaohongshu, Weibo and Tiao Yin, New Oriental Live is also a popular topic.

Is it because of the host's bilingual delivery that the live broadcast was selected by Dongfang? Now let's take a look at the harmony between time, place and people behind the explosion of Oriental Selection.

The sudden appearance of Dongfang Selection came in early June, when the 618 e-commerce shopping festival was coming, and all the live broadcast brothers and sisters were off the air. Brands are anxious. Users who are used to live shopping are also "bored". Without the familiar "123, go to the link", they can only find another live room.

This is undoubtedly a valuable window period for other live broadcast anchors with goods. If we can seize this window period and absorb and transform the "fans" of the two anchors, even a small part of them can bring good sales.

It was at this node that Oriental Selection became popular. The anchor teacher who preferred to lecture to bring goods attracted the attention of "boring" users. While selling steak, he talked about "original cut" in English, just like a stream of clean Oriental Selection in the live broadcast industry accidentally seized this window period.

In business, we should pay attention to the "human goods market". Whether people are looking for goods or goods are looking for people, the upgrading of the business model is actually a reconstruction of the "human goods market". The traditional e-commerce platform is based on "goods", while the live broadcast position selected by Orient - Tiao Yin is based on "people" and "field".

Dithering has a powerful algorithm, which will recommend your favorite content to you according to your browsing habits. Dithering will also push your content to users who will like it. The same is true of the live broadcast with goods. This matching mechanism makes it easier for the live broadcast to find suitable consumers. Each studio has different personality characteristics, and the remaining groups must match it.

Dongfang Select not only broadcasts live videos, but also clips some live clips into short videos for release. These videos will be accurately pushed to the target group by the algorithm to attract more fans.

What kind of person is suitable to be a delivery anchor? A person who dares to express, can express, and has the power to express. In essence, the live delivery of goods is an online bawl. Only those who dare to express themselves dare to bawl, only those who can express themselves can bawl, and only those who can express themselves can place orders.

It seems that New Oriental teachers have changed their profession to be a delivery anchor. It seems that they have crossed a lot of borders, and the actual matching is very high. Because expressing and outputting information is a necessary ability for teachers. Besides, they are not only experienced, but also have a sense of humor and rhythm trained in class. In addition, the teachers' strong knowledge reserves make the live broadcast of Oriental Selection look interesting and interesting, which is easy to immerse in.

In addition to the advantages of time, place and people, there is also a very important factor in the success of Oriental Selection: persistence. Before Dongfang's selection, they had been broadcasting live for seven months. In those seven months, the most popular live broadcast was Yu Minhong's first live broadcast, which could even be described as bleak. A few viewers were still the host's relatives.

However, Dongfang Selection persevered. No matter how many people in the studio carefully selected products for live broadcast, it finally ushered in today's popularity.