In the first half of 2022, great changes have taken place in the international market. Younger brands are sweeping the world. Domestic and foreign enterprises are seeking younger innovation to expand products, upgrade brand systems and expand market share.

*Opening introduction of the host

The theme of this training is "Youth Explodes a New Market". We will face the changes in the living environment of the industry and enterprises, share the theoretical system of brand rejuvenation, and help enterprises break the new consumer market with "youth".

At the beginning of the training session, Guo Peng, founder of BYYounger Innovation Group, first gave a brief introduction to BYYounger Innovation Group:

BY is a youth oriented innovation group of fast moving consumer goods based in China, and a super species under the new consumption iteration. It can provide our young entrepreneurs with a precise entrepreneurial guide that keeps pace with the times, and deeply interpret the underlying logic of Gen Z consumption for ambitious and change oriented business leaders.

BY Youth Innovation Group covers three core business sectors:

1. Brand marketing intelligence services
2. Investment incubation
3. Enterprise landing accelerator

Help emerging brands and traditional enterprises quickly complete the commercial layout of the new track with youth, and provide customers with professional, comprehensive and value-added brand strategic services beyond the actual combat system of Party A. BY has established a unique methodology of youth, focused on building the brand strength of the new track with youth, and helped many brands achieve a hundred million level growth.

When Generation Z with a population of nearly 300 million has become the main consumer group in China's new consumer market, this huge and dynamic consumer group has also had a profound impact on the domestic consumer market: a large number of new domestic products and new consumer brands have sprung up like mushrooms.

*Opening introduction of the host

At the same time, with the change of consumer groups, how to keep the innovation and vitality of the brand has become a challenge that the brand needs to face. Younger has ignited a new market. In today's market, only by keeping "young" can brands achieve sustainable development.

Guo Peng, a young brand expert, said that, standing at the crossroads of the times and observing multiple market segments and regions, the prospects of consumer goods brands are not optimistic. For some time to come, people still need to worry about how to deal with the volatility, uncertainty and sudden changes of the global economy.

*Guo Peng, a young brand marketing expert, shared online

To this end, brands must seek new opportunities through youth transformation. Once the rejuvenation is successful, it will inject new cultural connotation into the brand and bring new customers to help the brand find new life under heavy pressure. Younger consumers will bring new attitudes and help enterprises gain inspiration to reduce concerns in the original risk environment.

Younger is an inevitable trend, and the road of brand rejuvenation is in sight.

For a long time, BY has been committed to empowering new brands and traditional enterprises to quickly complete the commercial layout of the new youthful track. For 15 years, we have continuously served more than 500 domestic and foreign brand customers, including Coca Cola, Johnson&Johnson, McDonald's, shake shake burger, Panda Restaurant, Naobaijin, Yihai Kerry, Shengdu Decoration, Jiahe Food, Mengniu, Unilever, Duoyan Thin and other big brands, helping many brands achieve a hundred million level growth.

At the training meeting, Guo Peng shared the case of the annual upgrading of the Brain Platinum brand and the revolution of the golden arowana rice fresh rice. As a former national brand, Brain Platinum has been in conflict with the current environment after 16 years of brilliance. Its products are facing aging, declining sales, growth bottlenecks, intensified competition and other problems; With the brand rejuvenation strategy reshaped by BY, "Brain Platinum+" started out with a smile and embraced a new generation of health.

*Wellous and Afyaa attendees

As a key project of Yihai Jiali Golden arowana, fresh rice is regarded by the Group as the next super category brand in the rice industry. Reconstruct the rice industry and carry out the fresh rice revolution with the help of BY.

After the theme sharing, there was an exchange and interaction session. Colleagues from WELLOUT and AFYAA asked questions about the brand's youth, and Guo Peng answered questions. The on-site interaction was warm and the atmosphere was active, and the brand colleagues said that they had gained a lot.