In the morning of the same day, Zhang Qinzhou, President of Guangdong Modern Service Industry Federation, Lai Shengqing, Secretary General, Guo Peng, Chairman of BY Youth Innovation Group, Ma Zhenjun, Founder of BY Dawan District, Cheng Jinhai, Co Founder of BY Dawan District, Chen Zejun, Deputy Director of General Affairs Department, and Cheng Zongzheng, Liu Liangji, Zhang Zeguo, Executive Vice Presidents of the Federation, attended the event.

At the establishment ceremony, Zhang Qinzhou, President of Guangdong Modern Service Industry Federation, Lai Shengqing, Secretary General, Guo Peng, Chairman of BY Youth Innovation Group, Ma Zhenjun, Founder of BY Dawan District, Cheng Jinhai, Co Founder of BY Dawan District, and others jointly unveiled the "Brand Innovation Service Center".

In the ceremony speech, Zhang Qinzhou, president of Guangdong Modern Service Industry Federation, congratulated the establishment of the Brand Innovation Service Center. President Zhang said that brand building is a major national development strategy and a key chapter in the development plan of Dawan District. The establishment of a brand service center is a mission and opportunity given by the times.

*Zhang Qinzhou, President of Guangdong Modern Service Industry Federation, delivered a speech

The Federation, together with BY Group, shoulders the responsibility of providing high-quality and high standard services for the brand innovation of enterprises in Dawan District. It hopes to make full use of innovation resources, integrate innovation experience, constantly strengthen management, and build a vibrant, imaginative and creative platform with the ambition of becoming bigger and stronger. Radiate the service capability to the whole Greater Bay Area and even the whole country, boost the transformation and upgrading of enterprises, and make due contributions to the high-quality development of the Greater Bay Area.

*On site guests

Later, Mr. Ma Zhenjun, founder of BY Great Bay District, delivered a speech on the stage. President Ma said that the cooperation with the Federation to jointly build a brand innovation service center can help new and cutting-edge brands and traditional enterprises quickly complete the commercial layout of the new young track, and provide more member enterprises with professional, comprehensive and value-added brand strategic services. Through the unique young methodology, we have helped many brands achieve a hundred million level growth.

*Mr. Ma Zhenjun, founder of BY Dawan District, delivered a speech on the stage

Secretary General Lai Shengqing and BYDawan District co-founder Cheng Jinhai also introduced the functions and service purposes of the Brand Innovation Service Center. Both parties expressed that the idea of establishing a service center is highly consistent, and they hope to provide more enterprises with brand innovation services, enable brand value, spread the youth theory system, share the achievements of the youth theory system, constantly improve the brand innovation value, and show the power of brand innovation in Dawan District!

By and Guangdong Modern Service Industry Federation jointly build a brand innovation service center. In the future, by adhering to the development mission of "helping brand transformation and upgrading, and promoting high-quality development of enterprises", BY will activate new vitality of the brand, shape brand value, and provide more convenient, more accurate, more efficient, and more high-end "one-stop" brand innovation services for enterprises in the Guangdong Hong Kong Macao Greater Bay Area.

In the afternoon of the same day, the second session of BYDawan District Youth Entrepreneurs Exchange was also successfully held. Dozens of business executives and brand investors gathered in the Bay Area of BY to communicate with each other on the rejuvenation of enterprise development, timely and accurately understand the development trend of enterprises in various industries, and sort out and analyze the problems that hinder the development of enterprises.

The youth of consumer groups is detonating new markets. As a new major consumer group, Generation Z's diversified consumer demand has brought new consumer opportunities, spawned new consumer species, and many new consumer brands have grown rapidly.

*On site guests of the Entrepreneur Exchange

The key to the success of popular brands such as Yuanqi Forest, Wang Weizhong and Sandun Half is to start from the pain point of the demand of young consumer groups, research and develop products for category innovation, supplemented by fashionable packaging design with high face value, and win by surprise through young marketing.

For traditional large enterprises, after years of development and accumulation, they have occupied the market advantage regardless of brand or scale. But at the same time, they are also faced with a problem that needs to be solved urgently: the main consumer groups have changed, the minds of young consumers have been occupied by new consumer brands, resulting in products no longer as popular as before. If the relationship between brands and young consumers is not effectively established, it is likely to gradually lose market share.

*Guo Peng, Chairman of BY Youth Innovation Group, shared the theme

How can traditional enterprises not be surpassed by new brands? Compared with new brands, traditional enterprises have rich advantageous assets: supply chain, channels, brand power, patent technology, etc. These assets are potential energy of enterprises. Traditional enterprises need a key to activate their potential energy, so as to establish links with young consumers and occupy their minds.

Younger is the key: (1) Younger products, create products that meet the needs of young people, and use products to communicate with consumers of Generation Z; (2) The focus of Generation Z is consumption power. Traditional enterprises should play new media and new marketing and actively communicate with Generation Z; (3) The idea is young. Only the idea level innovation can truly make strategic adjustments to the aesthetic preferences and cultural environment of Generation Z, and form a good interactive relationship with consumers.

*Deep interaction

The last link of the exchange meeting was in-depth interaction, in which entrepreneurs communicated with each other in depth. As the initiator of the exchange, Guo Peng, founder of BY Youth Innovation Group, said that in this uncertain era, no enterprise can be "independent". Enterprises need to conduct continuous energy exchange with the outside world in an open organization to find new energy to lead the enterprise forward.

This is also the original intention of BY to hold the Entrepreneur Exchange Conference, to provide a platform for excellent entrepreneurs in various industries to establish links, exchange and interact, so that entrepreneurs can complement each other's advantages, empower each other, and achieve win-win cooperation.