From the age of to the end of the year, the enthusiasm of the enterprise has not decreased. From December 15 to 17, 2020, the sixth Guangzhou International Hotel Supplies and Catering Expo was grandly opened in Guangzhou Poly World Trade Expo. The event gathered all major hotel supplies and catering related enterprises across the country, covering an area of 76000 square meters, and a total of 9 pavilions for exhibitors to visit.

As the participant of the grand invitation of the organizer of this exhibition, the BY Youth Lab, a new species incubated by commercial brands, held the second session of the BY Youth Conference entitled "Young Drinks" in the forum area B of B1-H9 Hall. The forum attracted a lot of participants to participate enthusiastically, with a full audience and a warm atmosphere.

(Forum Area B, Hall B1-H9, Poly World Trade Expo Guangzhou)

The 2nd BY2020 Youth Conference, as a high-end forum vigorously promoted by BYbrand's youth rapid incubator and youth lab, has attracted a lot of attention in a short period of time and generated great commercial influence. With the rise of the new consumption wave, the Z-generation consumers have gradually become the mainstream consumer group. The consumer market is facing strong demand for product updates and iterations, and the brand rejuvenation has emerged as the times require.

(Structure of BY Youth Lab)

"Younger" is a kind of product concept and marketing strategy from the inside out. It is not only reflected in the image design of the product, but also in the content expression of the product. In the 5G era, products are becoming more and more content oriented. Products are no longer simple material carriers, but also content carriers. Whether a product can become a popular product, the social content and communication attributes it brings to consumers are crucial. For example, the popular drink vitality forest in 2020 not only caters to the consumption demand of Generation Z in packaging, but also fully integrates with the consumption demand of Generation Z in taste, marketing concept, social communication and other aspects, so it is popular with young consumers.

(Eric Guo Peng, founder of BY Youth Lab)

Focusing on the theme of youth, the second session of 2020 BY Youth Conference was full of participants. The opening of the forum was one of the cooperative brands of the young laboratory. The passionate singing of the founder Kico and his team in the 12th summer ignited the atmosphere of the scene.

After the BYYounger Conference officially started, Lin Zhongyihe, Chairman of Shenzhong Maolin 4A Upgrade, and Guo Peng, founder of BYYounger Lab, carried out a "tracing back to the source" × Younger New Consumption Iteration ". Guo Peng disassembled the changes in the new consumer market, described the concept and method of young brand building, and deduced the product logic of many popular online products. As a well-known brand designer in China, Guo Peng also reviewed many popular brands he hosted and participated in, such as Duoyanshou, Yu Wenqing Bird's Nest Water, etc. Later, Guo Peng answered the questions of the on-site participants, and the atmosphere was very active.

(Guo Peng, founder of BY Youth Lab, interacted with on-site participants)

After Guo Peng's keynote speech, the BYYouth Conference held a round table forum entitled "Young Legends". The forum invited young entrepreneurs such as Fu Zhengrong, the founder of Beijing Huansi Culture Media Co., Ltd., Kico, the founder of Twelve Summer Bird's Nest, Xu Yueyang, the CEO of Ursa Major Health Food, Qu Wei, the founder of Meimeishuo Brand, and Wang Xiaohao, a famous brand marketer, to discuss their mentality, entrepreneurship methods, and rejuvenation strategies in the process of entrepreneurship. The experience and experience of front-line entrepreneurs gave many inspiration and reference to the participants who were entrepreneurs on the site. Participants said that young products and marketing concepts benefited a lot.

(Round table forum: young legend)

In this forum, the BY Youth Conference also invited a few millions of matrix fans of Tiao Yin Online Red KOL, and held a round table forum on the spot called "The Power of Younger Online Red KOL". Everyone expressed their own views, respectively told about the experience of Tiao Yin operation, short video live broadcast, and the strategy and method of youth marketing, which made the participants feel fresh.

(Round table forum: the power of young online celebrity KOL)

As an advocate and pioneer of rejuvenating products and marketing concepts in China, Guo Peng finally introduced the global brand marketing service plan of Shenzhong Maolin, which combines Chinese and Western brands, and presented his upcoming book "Younger" (written by Guo Peng, Mechanical Industry Press) on the spot. He also called on young entrepreneurs to practice the concept of rejuvenation together, and jointly promote the development of new national products and new national trends, Contribute to domestic consumption iteration and industrial upgrading.

(Many on-site participants)

The BY rejuvenation laboratory and BY rejuvenation conference are a new species born more than 100 days ago, but its growth is amazing. The concept of youth is like a kindling. Once born, it quickly ignites the whole new consumer market, allowing consumers of Generation Z to see more new futures.

The BY Youth Conference will continue to be held in major cities across the country in turn. Like a planter, it will spread the young seeds to all fields and take root. The future of youth must be a sea of stars!

Source: Huansi Culture
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