Every traditional enterprise can do it again with youth. This is the brand belief of Guo Peng, founder of BY Youth Lab. On July 29, 2021, the BYYounger Lab, which is celebrating its first birthday, officially joined hands with BYYounger Incubator New Species, BYYounger Valley Internet Co., Ltd., etc., to settle down in the park at No. 81 Jinwen Road, Pudong New Area, Shanghai, and set up a new species of BYChina · BYYounger Valley. With the completion of the unveiling ceremony of China BY Youth Valley, the research and practice of rejuvenation of domestic brands have officially established their own incubation base. BY Youth Lab focuses on the practice of commercial brand rejuvenation, and is determined to serve the rejuvenation development of traditional and emerging enterprises in China and at home and abroad, the creation of new domestic products and the completion of market channels.

BY Youth Valley is the first base for research and practice of brand rejuvenation in China, and also the first brand rejuvenation park in China. This also means that the youth movement of domestic brands is becoming large-scale, professional and clustered, and the matrix ecology of BY's youth is also formally forming a closed loop.

If there are ups and downs in the development of brands, the brand concepts such as super symbols and conflicts are the first half of domestic brands, while youth and popularity are the second half of brands. All enterprises and products that cannot follow the needs of young consumers, and all brands that do not understand youth will lose the city in the second half.

(Opening ceremony of BY Youth Valley)

Youth comes to the fore, and BY becomes a brand young planter

If a brand is still producing and marketing in a traditional way, it must be old. The truth is that sometimes you do nothing wrong, just because you are old. The market has always been cruel to those "old" brands. Young brands such as Huaxizi, Yuanqi Forest and Xiaolu Lanlan have occupied a place in the market. The products in the old age of brands have been forgotten and abandoned by consumers.

(BY Youth Valley IP image)

Why is the wave of youth sweeping so fiercely? Because consumers have changed. Generation Z consumers are different from past consumers. They are eager for authenticity, personality, identity and attitude. In their eyes, products with no social value, no attitude, and no youthful color are not worth consuming. In this era, products are content, and content is product. Those products that can not generate topics and make people want to share are all "antiques".

(Founder of BY Youth Valley)

It is precisely because of this change that Guo Peng, the founder of BY Youth Lab, launched a vigorous youth practice before the outbreak of New Crown Pneumonia was over. Since July 2020, the monthly offline rejuvenation course has affected tens of thousands of domestic brand founders and sowed precious seeds for rejuvenation. It can be said that BY Youth Lab has become a planter with the concept of youth for domestic brands. A spark has spread and a prairie fire is about to take shape.

Now, many brand founders have gathered in BY's youth experiment, and a youth private board has also been established in cooperation with Focus Media, in which Jiang Nanchun, the chairman of Focus Media, personally participated. Under the call of Guo Peng, the founder of BYYOUNG, many young brands, such as Duoyanshou, Keliko, Meimeishui, Ursa Major, Changmiss, Raccoon Reader, have landed in BYYOUNG Valley to jointly create a great cause of brand rejuvenation.

(BYYOUNG VALLEY and BYYOUNG ANNIVERSARY)

The all-around service makes the brand younger, and BY Youth Valley is not simple

July 29, 2021 is the opening day of BYYOUNG VALLEY and the official settlement day of many service companies in BYYOUNG VALLEY. Guo Peng, the director of BY and the founder of Youngster Valley, Wang Keran, the director of BY, the co-founder of Youngster Valley, and the founder of Jixianliang Youngster Hydrogen Rich Water Cup, Guo Yanwen, the president of Madley Group, Mrs. Jiang Yicheng, the famous investor, Wang Chen, the CEO of Focus Media Business Unit, and Andy, the president of Beijing Branch of BY Youngster Lab, attended the opening ceremony of BY Youngster Valley.

(BY Youth Valley Park)

Gao Li, founder of the youth e-commerce of Moha, founder of the youth e-commerce of BY Youth Valley, Aili, founder of the Kepler Galaxy community e-commerce, Fu Zhengrong, founder of Raccoon Reader, and others officially took the company to BYYouth Valley to start the practice and service of brand youth.

(Guo Peng, founder of BY Youth Lab, thanked the guests)

As a follower of BYs youth, many young brand founders attended the event one after another, giving their blessing to the establishment of BYs Youth Valley.

As a rare species in the domestic brand circle, BY Youth Valley has a very high starting point at the beginning. With thousands of square meters of park space, perfect office and logistics support, and the support of many brand founders, BYYOUNG VALLEY has a perfect brand rejuvenation service system at the beginning. BYYOUNG VALLEY has everything from design to production, from e-commerce to marketing, from community to operation, from brand building to three-dimensional presentation.

The perfect service system enables the founders who come to look for Zhenjing to enjoy the most top brand rejuvenation service in China. The professional service team can even accelerate the pace of the start-up, marketing, explosion and growth of young brands.

All brands are worth doing again in a younger way. It is no longer a slogan, but a practical action.

(Group photo of guests)

Brand growth and out of circle, youth provides another possibility

To count the brands that have gone out of the circle, such as Big White Rabbit, Ma Yinglong, Li Ning, etc., they have regained the favor of market consumers in a young and out of the circle way. Brand growth is not difficult, but to find the right direction and path, with the old ticket will never reach the new shore.

Two round table forums were also held in the BYYOUNG VALLEY Kaigu and the brand rejuvenation speech activity, with the themes of "forcing traditional enterprises to upgrade and rejuvenate" and "rejuvenating and rebuilding new brands". Guests participating in the forum expressed their opinions and explained their views on rejuvenation. Some brand founders described the specific methods and strategies of their own brand rejuvenation in detail, which won the applause of the on-site participants.

(Round table forum on "Backward forcing traditional enterprises to upgrade and rejuvenate")

(Round table forum of "rejuvenating new brands")

Brand rejuvenation is to teach brands to understand their attitude, actively participate in young people, have real content and staffing, be good at creating distinctive IP, and market and plant grass in a young way. In this way, the growth of the brand can capture the consumers of Generation Z, merge with the young market and create a niche brand.

From the perspective of market performance, niche brands are not rarely sought after brands, but extremely vertical and segmented brands, and their consumer groups are not small. Huaxizi is a minority brand of Chinese products, but this does not prevent it from becoming a "big brand" in the eyes of young consumers.

When the dividend of the traffic is exhausted and the growth of the brand enters the bottleneck, the younger brand and younger marketing can take over and become the new growth point of the brand. Young people are the future of the times and the future of the brand. Catching them is the future of the market.

(Speech by Guo Peng, founder of BY Youth Lab)

If you are still confused about how to practice, how to welcome Generation Z, pay attention to the youth of BY, and enter the youth valley of BY, it may be your best choice at present.

As Guo Peng, founder of BY Youth Valley, said, there are great opportunities for new domestic brands under new consumption, but the landing and operation need to be fast. One of the connotations of youth is fast. The traditional brand speed is just like the speed of green cars and high-speed rail. The wave of rejuvenation swept through. Whoever can have a youthful attitude and quickly win market consumers will win the second half of the brand.