Leibniz

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German food manufacturer Balshen

Leibniz Kek biscuits have been sold since 1891

The biscuit is named after Leibniz, a German philosopher and mathematician

It is famous for its signature 52 teeth on the edge of cookies

Leibniz Kek recently upgraded the vision system

Created a new visual language

To connect with young families

At the same time, remind consumers of the heritage and warmth of the biscuit brand

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52 teeth of biscuit are redesigned

The round edge of the biscuit and the swollen dough become the marks

The magnifying photography of biscuits also dominates the new packaging

The familiar yellow is only slightly adjusted

Connect the new look to the brand's heritage

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In order to maintain the star status of cookies

There are other brand elements in the packaging design

In addition to the logo and flavor set in the new font

Kraft paper is also used for new packaging

As part of the brand's natural connection

In addition, the brand has a soft and organic palette

Attractive and comfortable

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Refreshing of Leibniz Kek

It is closely related to the 130 year old tradition of the snack

Through long-term brand elements such as yellow

They immerse themselves in the rich heritage of biscuits to find inspiration

The unique function of biscuit itself is used

Originally designed by founder Herman Balshen in 1891

Include new logos and fonts throughout the redesign process

In keeping with the idea of making cookies the focus

Macro photography focuses on the new kraft paper packaging

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总体而言，这一结果使品牌现代化

并吸引了消费者

让他们回忆起咀嚼齿框饼干的记忆

同时给年轻人留下了良好的第一印象

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*The data maps and video materials used in the article are from the network