With the change of the new consumption environment, the post-90s and post-00s have gradually become the new main consumption force in the market. The so-called young people win the world. Facing the new generation of consumers, brands have to face the problem of youth. How does the brand become younger and truly meet the needs of young people? This is also an urgent challenge for brands. In order to help more niche brands to land more systematically and help the brand achieve rejuvenation, the rejuvenation laboratory was born.

In October 2019, Be young+Youth Lab was born on the west bank of Shanghai.
BY Youth Lab was founded by Guo Peng, a famous international brand person, to support start-ups and provide them with entrepreneurship guidelines, and to launch the "Youth System Project", a worldwide brand commercial fission system with China as the main market. The mission of BY Youth Lab is to trace back to the source and empower the dream of global entrepreneurs with "rejuvenation methodology". The vision of BY Youth Lab is to hope that all old business subjects can jump onto the train of youth. The value of BY Youth Lab is youth - the best business driving engine.
As a commercial brand incubating new species, BY Youth Lab has continuously launched a series of activities with the theme of "youth" since its establishment. In July 2020, BY Youth Lab officially launched a seminar for young presidents, which aims to support start-ups and provide them with entrepreneurship guidelines. The high-end forum vigorously promoted by BY Youth Lab has assumed the responsibility of a fast incubator for brand rejuvenation, attracted a lot of attention in a short period of time, and generated great commercial influence. With the rise of the new consumption wave, the Z-generation consumers have gradually become the mainstream consumer group. The consumer market is facing strong demand for product updates and iterations, and the brand rejuvenation has emerged as the times require.
On August 8, 2020, the second season of BY (Be young+Youthfulness Laboratory) was held in Binjiang on the west bank of Shanghai. Guo Peng, the founder of Be young+Youthfulness Laboratory, and many other first level entrepreneurs had in-depth interaction with more than 100 entrepreneurs.
In September, October, 2020, the third quarter and the fourth quarter of the Youth Lab President Seminar were successfully held in Shanghai and Guangzhou respectively. More young entrepreneurs and entrepreneurs joined the Youth Lab, adding more valuable and dynamic ideas to the discussion of brand rejuvenation.
From November 11 to 12, 2020, FHC World Food Expo Shanghai opened in Shanghai New International Expo Center, and the first BY Youth Conference was held in the forum area of the E7 Pavilion, with the theme of "Young New Food". Guo Peng, the founder of BY Youth Lab, told the participants about the brand building strategies and methods. Hundreds of entrepreneurs, dozens of investors and more than ten BY managers listened to Guo Peng's interpretation of the meaning of BY, the analysis of the rise of niche brands, and the dismantling of youth brand building. All the participants said they benefited a lot.
December 15-17, 2020, the 6th Guangzhou International Hotel Supplies and Catering Expo. As the participant of the grand invitation of the organizer of this exhibition, the BY Youth Lab, a new species incubated by commercial brands, held the second BY Youth Conference in the forum area B of B1-H9 Hall, entitled "Young Suck, Drink and Power".
Guo Peng deeply interpreted the essence of brand rejuvenation in the course of the president seminar of BY Youth Lab, from how traditional enterprises quickly solve the youth layout to how to lead people to find a new entrepreneurial track, and to explore the underlying logic of the business behavior of new consumers. He gradually deepened, answered questions for young entrepreneurs, and led the long-term development of enterprise brands in the era of new national trends and new national products.
With the new consumer groups becoming the main force of the market, the younger generation has more say in the market. The entrepreneurs in the president class of BY Youth Lab are also constantly upgrading the brands of their companies and enterprises to keep up with the pace of the new consumption era.
Guo Peng founded BY Youth Lab, aiming to support start-ups and provide them with entrepreneurship guidelines, and launched the "Youth System Project", a worldwide brand commercial fission system with China as the main market. In 2020, the BY Youth Lab has carried out six seasons of national youth courses. Two sessions of the BY Youth Conference have provided nearly 5 million people online and offline with data business interpretation and case analysis of young brands and consumers. The courses have been highly praised and disseminated by entrepreneurs across the country. The emergence of BY is a new phenomenon of youth iteration in the new consumer market.
China's economy has been advancing by leaps and bounds for 30 years. Unconsciously, the new generation of consumers represented by Generation Z have created magical consumption contributions with their huge population size and amazing growth rate. In order to survive and develop better, brands must really understand this group, participate for them, and change for them. The circle economy makes many traditional brands at a loss in the market competition. How can they win the future market? It is urgent to be young.
As the founder of BY, Mr. Guo Peng, said, without a brand, your products are still in the workshop. In the market dominated by Generation Z, there is no young brand and young marketing and operation thinking, which is doomed to be abandoned by the market. By virtue of the rise of the national trend and the growth of the new national products, the young fashion trend initiated by BY is turning traditional products into fashionable goods preferred by new consumers.
Both at home and abroad, both old brands and new products are drawing closer to young people. Adhere to the young attitude, actively cater to young people, and integrate with them, so as to successfully create a young brand. In the age of youth, brands that do not have the youth gene will eventually be submerged by the "wave after" and become a drop in the ocean of entrepreneurship.
The trend of the times has changed. Only by turning in time can we ride the wind and waves.