On the scene of the private board, Chen Xiaolong, CEO of the Youth Operation Center of BY, welcomed the members of the private board, and introduced the business segment of the comprehensive service platform for the enterprise and the "Global Youth Innovation Group - BY" to the members of the private board in detail.

Later, Mr. Guo Peng, founder of BY Youth Innovation Group, shared the significance and strategy of brand youth innovation with the theme of "Brand Youth System Project".

Mr. Guo Peng pointed out that with the rise of Generation Z consumer groups, brand rejuvenation has become an issue that the brand side has to pay attention to. In particular, due to lack of innovation, insufficient media marketing, brand image solidification and other reasons, some traditional brands are losing their original consumer groups and are gradually entering a recession.

Brand rejuvenation is a systematic project, which requires brand positioning, brand marketing and brand image rejuvenation from the perspective of brand positioning, communication matrix, content change and cross-border marketing.

In the context of younger consumer groups and the digital survival of the public, it is the general trend of enterprise brand management to have a brand rejuvenation strategy of innovation, differentiation and refinement. Every traditional enterprise can do it again with rejuvenation.

Let's look forward to the next meeting

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"Youth oriented private board for enterprise BY"

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