Light eating rabbits driven by the market adapt to the times
The Outline of the "Healthy China 2030" Plan emphasizes that it is necessary to guide residents to form scientific dietary habits and promote the construction of healthy diet culture. Data shows that at present, the number of obese and overweight people in China has reached 325 million, the obesity problem cannot be ignored, and the prevention of related diseases is extremely urgent. Light food rabbit is positioned as a delicious and affordable high-end fashion brand food, focusing on the development of delicious and fat snacks.
BY joined hands with Light Eating Rabbit to enter the healthy food track.
The light food rabbit mainly uses high-end light body as a substitute for food. It purchases the world's top raw materials, gathers the world's high-quality supply chain resources, and develops healthy light food that "tastes delicious but does not gain weight", so that people who are obese due to eating can be freed from worrying about their body shape. At any time and in any corner, you can meet the needs of different roles and moods, replenish energy in a timely manner, and eat without gaining weight, which is delicious and healthy.
Service content: brand positioning, strategy, VIS system, KV creativity, packaging, official website, video, offline display experience, TVC, investment attraction;